elevASIAN is USC Annenberg’s first Asian American vertical. We aim to redefine what being “Asian American” means by highlighting untold perspectives, cultures and histories across the APISA spectrum and beyond.
Asian representations on a global scale: Coachella 2026 lineup, from BigBang to Bini!
The Coachella Valley Music and Arts Festival released its 2026 lineup, filled with Asian artists.
Inside the Little Tokyo Flea Market
How the LTFM brings LA’s creative crowd together, one theme at a time.
Korean beauty rewriting U.S. beauty rules
K-Beauty’s rise in the U.S. is reshaping how Americans shop, glow and connect.
Lamp’s second American tour hits the stages
The indie Japanese band performed in LA once more at the House of Blues in Anaheim.
BABYMETAL’s electrifying battlefield of story and sound
The Japanese kawaii metal band performed at Intuit Dome with a unique blend of sonics and cinema.
Japanese Americans navigate pride and prejudice in wake of Dodgers’ victory
Baseball stars from Japan are highly visible in L.A., but so are federal agents targeting immigrants.
Hangeul truck connects cultures through language and art
An interactive public art installation by artist Ik-Joong Kang transformed McCarthy Quad into a vibrant celebration of Korean Language Day.
A2O MAY: Bringing a taste of ‘Zalpha Pop’ to America
The five member Chinese pop group debuts their first EP album, “PAPARAZZI ARRIVE,” at The Vermont Hollywood.
Production I.G and Wit Studio: Discussing the future of anime with fans
The CEOs of the studios gather feedback from anime clubs and fans about the development of anime merchandise.
Seventeen’s ‘New_’ tour celebrates group’s 10th anniversary
The second day of Seventeen’s stop in Los Angeles continues the start of a new era.
‘Anora’ producer Samantha Quan speaks to USC students
The Academy Award-winning producer shares advice on working in the film industry and her experience of chasing her dreams in entertainment.
Covet and LITE wraps West Coast tour with a thrilling performance
The two guitar bands bring a unique instrumental experience to Los Angeles.
Ebisugaoka comes to LA: ‘Silent Hill f’ pop-up highlights Little Tokyo’s cultural fight
By transforming its streets, the collaborative event showcases how cultural partnerships can fuel the neighborhood’s fight for visibility and vitality.
POiSON GiRL FRiEND: At the Observatory, through her lens
The 90’s “tragic-pop” artist touches down at the Observatory for the first stop on her North America tour.
LA Asian Fashion Week showcases third annual show
Designers use Asian traditional dance, martial arts to model their designs.