From Where We Are

‘Crude costumes’: why Martha Stewart’s Halloween backlash matters for celebrity PR"

Alpha Phi sorority house decorated for Halloween.
Alpha Phi sorority house decorated for Halloween. (Photo by Nikki Mazur)

After facing backlash for dressing as a homeless person for Halloween, Martha Stewart issued a public apology. Executive producer Sophia Ainsworth spoke with USC Public Relations Professor Jennifer Floto to explore the fine line between celebrity image and political messaging.