The sold-out Oregon-USC football game isn’t the only thing happening on campus Saturday. California-based brand, Ryoko Rain, is hosting a pop-up event in collaboration with the USC Bookstore featuring streetwear-inspired clothing that will only be available on Sept. 26 at 9 a.m.
The brand announced the collaboration on Instagram and will feature USC football alumnus Matt Leinart, Heisman Trophy winner and College Football Hall of Fame inductee, in the campaign.
The brand will offer eight new products outside the bookstore. According to Darren James, executive director of auxiliary services at the USC Bookstore, the collaboration is intended to be a one-time product drop while supplies last.
Ryoko Rain’s Instagram also mentioned the clothing drop will only be available at the pop-up.
Founded by former college athlete Garrett James in 2021, the collaboration focuses on athletic, creative styles that combine fashion and sports.
“This partnership with USC was about blending vintage Los Angeles culture with what makes the campus so iconic to create something genuinely special for the community and fanbase,” said James in a USC Media Relations release.
The USC Bookstore has a history of partnering with other brands such as Aviator Nation, Madhappy and Lululemon and according to the bookstore trends team, they are dedicated to bringing fashionable trends to the bookstore.
Ryoko Rain has also partnered with a variety of sports brands and athletes to blend sports and fashion. Some of their collaborations include Adidas, NBA All-Star 2026 and more.
“Ryoko Rain is a natural fit for USC because both the brand and the university reflect a strong athletic culture, creative expression, and a distinctly Southern California point of view,” said Tobe Chuke, a student worker for the USC Bookstore trends team.
Edited by Leo Li and Fashion Castillo