The New Generation of Regional Mexicano Music is Knocking on the Door

There is a new wave of artists making themselves heard on the radio and most importantly on the streaming platforms which in recent years have gained a strong following.

Some artists have already begun their careers with very important feats under their belt. Mind you, this artist holds his feats under his cinto piteado and cowboy boots. Equally as proud of his Mexican heritage is his passion and dedication to the art of Regional Mexicano; a genre of music that has gained a major following and indulged in a renaissance of sorts.

One of the recent artists paving the way for the new form of music is Xavier Zazueta. Originally from Sonora, México, Zazueta recently launched his first full-length album in which he leaps into the industry led by greats such as Julion Alvarez, Luis R. Conriquez and Christian Nodal.

Zazueta’s album titled, “Disfraz de Amigo,” which translates to a " friendship mask’' was launched back in August and has already reached close to 3.7 thousand views on the single’s official YouTube video. He has also gathered a total of 1,817 monthly listeners on Spotify; extending his outreach on other music platforms. “The goal of this album is to reach the hearts of all Latin people,” said Zazueta.

At such a young age, Zazueta has been gaining popularity in México audiences since his participation in the reality show “La Academia” back in 2011. In more recent years, Zazueta has also had the opportunity of performing in front of large audiences; from performing at the White House in front of a number of Hispanic Senators to giving his best at the SOFI Stadium in front of a sold out crowd. “I feel like opportunities are coming to me without being looking for them, so I’m taking advantage of all the opportunities I have for people to get to know me,” he says.

For Zazueta, being one of the new voices of Mariachi music and Regional Mexicano is a big deal. He recognizes that through his music he will carry the torch to a very important legacy. “I feel it is a very big responsibility because they are our roots. To talk about mariachi is to talk about a Mexican, to talk about Mexico,” he adds, very connected to his words.

“Ever since I can remember I’ve been in love with Mexican ranchera music,” he recalls his morning drives with his father back in his homeland of Sonora, Mexico while listening to greats like Jorge Negrete and Pedro Infante. Now he has gone from hearing those emblematic songs on the radio to hearing his own being played. Zazueta knows he can achieve a lot through his music and is willing to try various styles proposed to him; but he knows he has to represent his culture and Mariachi music to the fullest. He says, “I want to try to leave a mark on the young people and the new generations, just like my father taught me that this was our music; our roots.”