The post-Thanksgiving shopping craze is infamous in the United States. Both Black Friday and Cyber Monday bring in huge revenue for big companies like Forever 21 and Target. Small Business Saturday takes place the Saturday after Black Friday and is aimed at bringing revenue for more brick and mortar stores. This year, Small Business Saturday brought in a record 3.6 billion dollars of profit. Though this may not be as much as shopping giants Black Friday and Cyber Monday, this is an 18% increase from last year.