Jazzy Davidson’s basketball resume now comes in fleece.
Her high school jersey number. A gold medal. A palm tree for the city she now calls home. Each has a place on the sophomore guard’s new “Jazzy x Nike” hoodie, which she debuted Friday at The Grove on her 20th birthday.
“A bunch of different aspects that have played a huge role in my life so far,” Davidson said of the patches.
For the 2025-26 National Freshman of the Year, those experiences are now something fans can wear. The black sweatshirt, part of Nike’s Studio Fleece collection, pieces together a career still taking shape. The victory sign ✌️signals “Fight On!” and Davidson’s signature makes it official.
Davidson’s Nike collaboration is the latest in a massive shift in college athletics. While athletes are no strangers to brand partnerships – former UConn guard Paige Bueckers and USC’s JuJu Watkins have custom-designed shoes with Nike – it wasn’t always like this.
The NCAA opened the door to name, image and likeness (NIL) earnings in July 2021, lifting restrictions that prevented athletes from profiting from endorsements. Just five years later, Davidson is molding a commercial identity with a professional career still ahead.
Davidson’s been a Nike athlete longer than she’s played college hoops. She signed a multi-year shoe deal with the sportswear company in November 2024, back when she was the No. 3 overall high school recruit, according to ESPN.
Since then, her name has traveled beyond the court. She joined Venmo’s “Money Moves” campaign and Wonderful Pistachios’ first “NIL roster” in September.
Her latest NIL endeavor is part of the Studio Fleece collection, which Nike released this past summer. According to Boardroom, more than 300 women influenced Studio Fleece. Davidson, alongside female athletes like Olympic champions Alysa Liu and Sha’Carri Richardson, fronted the campaign over the summer.
At The Grove, girls from the Pan Pacific Park youth group had their own opportunity to design. They customized Studio Fleece sweatshirts with Los Angeles-themed graphics and took home Davidson’s hoodie.
Leandro Otero, who works on Nike’s social community impact team, says his team aims to maintain strong partnerships with LA parks and recreation programs, including Pan Pacific.
“We are all about making sure that we are fighting for access for kids in sport,” Otero said. “One of our big focuses is on female athletes and making sure girls see themselves in sport long term. That’s why we’ve identified this group in particular, because this is the age range where we see girls drop out of sport.”
After putting their own stamp on the sweatshirts, the girls brought their questions to Davidson: What does her routine look like? How did she get started in basketball?
While the sweatshirt showcased her milestones, her advice to the girls revealed the routines that created them.
“[Find] the joy in every day, the monotonous tasks,” Davidson told them. “It might seem little, but the little things add up and become big things. Staying disciplined, staying consistent, even though it’s hard.”