From Where We Are

Newsom’s WWE-style video celebrates Prop. 50 win — and connects with Gen Z voters

DESCRIBE THE IMAGE FOR ACCESSIBILITY, EXAMPLE: Photo of a chef putting red sauce onto an omelette.
California Gov. Gavin Newsom speaks during a Clean California event in San Francisco, Nov. 9, 2023. On Sunday, Feb. 25, 2024, Newsom announced an advertising campaign to combat proposals in several Republican-controlled states that he said are designed to prohibit out-of-state travel for abortions and other reproductive care. (Photo courtesy of AP Photo/Jeff Chiu)

After California voters approved Proposition 50, Gov. Gavin Newsom celebrated online with a meme-style wrestling video showing himself and former President Barack Obama, defeating Donald Trump and JD Vance. Experts say the approach mirrors Trump’s own online tactics — and it’s working.