Annenberg Radio News

Proposition 50 advertisements are off the charts

California’s Prop 50 pro- and con-sides have raised close to $130 million to influence voters.

A voting sign points toward a ballot box located outside the USC Village Community Center. (Photo by Nina Kremer)
A voting sign points toward a ballot box located outside the USC Village Community Center. (Photo by Nina Kremer)

As Californians vote on Proposition 50, millions have poured into the campaign — much of it from independent donors. Analysts say supporters strategically framed the initiative as a stand against Trump-era politics, broadening its appeal beyond party lines.