Basketball

High-tech hoops: LA Clippers change the game for fans

From a partnership with Candy Crush to a new fan program, the Clippers are certainly making waves.

Interior view of the Intuit Dome in Inglewood, California, showing the LA Clippers’ arena with the massive 40,000-square-foot Halo Board hanging above the court and “The Wall” seating section at the right side of the court.
Inside the Intuit Dome, the LA Clippers’ $2 billion arena in Inglewood, Calif., featuring the 40,000-square-foot Halo Board and "The Wall." (Photo by Mia Nuñez)
By Mia Nuñez

Last year, the LA Clippers revealed their brand-new $2 billion arena, the Intuit Dome, debuting features like a 40,000-square-foot double-sided Halo Board and “The Wall” – 51 rows of seats near the visitor’s bench designed to distract opponents from making free throws.

The arena has redefined fan engagement through cutting-edge technology, and the Clippers are continuing to level up with new features for the 2025-2026 season.

This year, fans get to compete to be the loudest one in the 18,000-seat arena. The Clippers have technology that’ll measure fans’ decibels in every seat, identifying the loudest section and the loudest fans who will then be featured on the Halo Board.

Inside view of the Intuit Dome's new “Dome Shakers” feature which measures crowd noise levels, highlighting the loudest fans on the 40,000-square-foot double-sided Halo Board scoreboard above the court.
The Los Angeles Clippers' new "Dome Shakers" feature which measures fans' decibels in every seat and identifies the loudest fans who will then be featured on the Halo Board. (Photo by Mia Nuñez)

In addition, the Clips are launching the Wave Makers Program, a program that will award fans digital badges for actions like being early or being the loudest. Throughout the season fans can earn XP points, leveling up for perks like signed jerseys or discounted concessions.

This isn’t the only new program they’ve debuted as the “Wall Pass”, which allows fans to bring two kids for free and sit in “The Wall” section as season ticket holders for $12 a game. Instead of raising prices like many sports teams, the Clippers are doubling down on fandom in hopes that it continues to give them the ultimate court advantage.

The Clippers continue to push boundaries this season by partnering with the game Candy Crush. Last year, the Clippers found that only 50 to 60% of fans were back in their seats by the third quarter. To improve those numbers, they came up with a way to incentivize fans by having them use the buttons at their seats at the start of the third quarter. This new interactive game will have fans pick which candies to drop on the board and if enough are back to their seats, they get the chance to get exclusive merch only available by winning the game.

Beyond technology, the Clippers are leveling up their food game too. They have items such as mushroom banh mi sandwiches, buffalo popcorn, and esquite and spam onigiri, adhering to a diverse range of fans’ food preferences.

A close-up of a mushroom banh mi sandwich on a tray at the Intuit Dome, with marinated mushrooms, pickled vegetables, and fresh cilantro inside a toasted baguette.
A mushroom banh mi sandwich served at the Intuit Dome, part of the Clippers’ upgraded food lineup that blends international flavors with game-day favorites. (Photo by Mia Nuñez)

All of these upgrades come just in time for the 2026 NBA All-Star game, which will be hosted at the Intuit Dome later this season.

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