Williams’ latest move isn’t on the football field, but the pitch. He’s the latest investor in the new NWSL expansion team, Boston Legacy.
In 2022, Williams won the Heisman Trophy while at USC. In his two years with the team, he threw for 8,170 yards and 72 touchdowns. In 2024, he was drafted No. 1 overall by the Chicago Bears.
“With 888 Midas, we are so excited to be part of the Boston Legacy Football Club,” Williams said in a statement. “Women’s sports is a movement, and I admire and respect the work that the team and the NWSL continues to do to grow the sport and empower future generations of athletes. Boston Legacy Football Club is building something special, and we’re proud to be a part of what’s next.”
Williams isn’t any stranger to business as he created a strategic investment firm, 888 Midas, in 2024. According to Forbes, women’s sports sponsorship is growing 50% faster than men’s major leagues, due to their high return on investment.
“Caleb’s investment in Boston Legacy Football Club highlights the powerful momentum of women’s professional soccer and what it means to have professional athletes investing in our future,” said Jennifer Epstein, Controlling Owner of Boston Legacy Football Club in a statement.
Williams investment aligns with the growing trend of athletes expanding beyond their sport and getting into business ventures.
“It symbolizes a new era of cross-league support and recognition. With best-in-class athletes, a rapidly growing fan base, and undeniable energy around the NWSL, we are proud to welcome Caleb as a partner as we prepare for the 2026 inaugural season,” said Epstein.
The Legacy will be the NWSL’s 15th team and will play their first game in 2026. Boston already has other athlete investors including WNBA Indiana Fever forward Aliyah Boston and Olympic gold-medalist Aly Raisman.