USC

Cactus Jack comes to USC

Rapper Travis Scott will be in person to launch his new apparel line at the USC Bookstore tomorrow at 3 p.m.

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Scott's Instagram story announcing the April 4 appearance.

Rapper and musician Travis Scott is sending USC students to Utopia. Scott is scheduled to attend the launch of his new apparel line “Jack Goes Back to College” at USC’s Bookstore tomorrow, according to an email sent by USC Bookstores.

In an email sent to USC’s student body, USC Bookstores states, “Travis Scott is bringing the hottest drop of the season to USC Bookstore IN PERSON tomorrow! Don’t miss your chance to meet Cactus Jack himself and be one of the first to own the new Cactus Jack × USC collection.”

Photo of Cactus jack boarders in the USC Bookstore
The USC Bookstore prepares for Cactus Jack Travis Scott appearance on April 4. (Photo by Stephen Knobel)

Scott’s new apparel line is a collaboration between his clothing brand Cactus Jack and Fanatics.

According to Fanatics, Cactus Jack is teaming up with 28 universities — including USC, UCLA, and the University of Michigan — to create “unique, specially designed products, ensuring students can rep their school in true Cactus Jack style.”

Scott took to his Instagram story, announcing apparel launch events at Louisiana State University, the University of Texas and USC.

A short promotional video accompanied the Instagram story announcement. Above the video was text that reads, “For colleges around the USA.”

Merch will be branded with Cactus Jack and university branding. Retail prices for these products will range between $68 and $160 per Fanatics. The collab line will include snapback hats, T-shirts, crewnecks, hoodies, shorts, sweatpants, and backpacks.

The event is “first come. First serve,” according to Scott’s Instagram story. Participants are recommended to “arrive early” as “space is limited.”

The university started to place barricades outside the bookstore in anticipation of tomorrow’s event.

USC Bookstore personnel cleared space at the front of the bookstore for a new display and started security walkthroughs.

The event is set to take place tomorrow at 3 p.m. Merch will be available at the participating campus bookstores, Fanatics.com and shop.travisscott.com, this Thursday.