Despite it being a Wednesday toward the middle of the semester, the Trousdale entrance on campus was filled with flowers, candies, hearts and blasting music. Several student clubs and organizations were selling Valentine’s themed goods, but most importantly, promoting their Registered Student Organizations (RSOs).
HAUTE Magazine is a student-run fashion and culture publication that was also out on Trousdale. Member Zaina Dabbous said, “We’re just selling cards, flowers and candy to fundraise and raise awareness for our organization.” Dabbous expressed how fundraising on campus is a form of self-promotion for clubs on campus. “Sales are going well, but I think all these types of fundraisers are more for awareness than making profit”.
Some RSOs used this as an opportunity to fundraise so that they can expand their operations.
Crystal Chavez from Hermanas Unidas de USC said, “We’re a club that focuses on community service, socializing, a place for Latinas to feel a sense of community on campus and professionalism.” Chavez expressed gratitude for the opportunity: “We feel really lucky to be out here and not only fundraise for the club, but also just represent a minority on campus. We’re Latina women, and we want to invest in ourselves to give back to the community.”
Besides student clubs, many local businesses were also connecting with students to promote their businesses.
Olivia Mercado, owner of Pearl Thorns floral shop in Downtown L.A. said, “I love Valentine’s Day, so today I just wanted to monopolize on that.” Mercado emphasized the importance of supporting small businesses: “You’re supporting local businesses, people that are trying to grow, like myself. You’re investing in the community and in the people around you.”
USC students showed support for the clubs and small businesses in attendance by filling out surveys, interacting with vendors and shopping.
Health and Human Science major Jasmine Ahdoot said, “It’s so much nicer to support either students or small businesses, just to show some local support. All these big businesses like Trader Joe’s, they make enough. Buying from a big store, you’re probably also paying more for the roses and it’s just going to a big corporation. Support locally!”