From vampire costumes to vibrant color clashes and handmade accessories, the outfits at Rolling Loud ranged in complexity and creativity. While some attendees opted for artist-inspired looks, others embodied the innovative and free atmosphere of the music festival scene by showcasing their unique styles. Some festival-goers styled their clothing around eclectic statement pieces while others paid homage to the performing artists with their outfits, like the many attendees who wore ski masks to mimic Travis Scott’s “JackBoys” album art.
Annenberg Media spoke with fans in attendance about their outfits for the three-day event, which featured headliners Playboi Carti, Travis Scott and Future.
Lil Mayo, Boston
Lil Mayo is an out-of-this-world internet personality with over 1.7 million followers on Instagram. The account features the alien posing in various scenes across Los Angeles, including Jameson’s Irish Pub, The Broad Museum and the Santa Monica Pier.
“He’s got on the Off-White Nikes, you know he’s out here stylin’, he’s got the Levi’s [jeans] on, shout out to Levi’s,” said the owner of the prop alien and social media sensation.
Atia “Ink” Boggs, Atlanta
Ink is a singer and Grammy-nominated producer from Atlanta. In an all-black outfit with a Western twang-inspired belt and hat, everything that Ink wore was sourced from her custom clothing line.
Hunnie Austin, 39, Compton, California
In a vibrant color clash, Austin paired pink Barbie-inspired pieces with a neon pink trench coat with an oversized letterman sleeve cut. She accessorized with a self-designed, fluffy, hot pink bucket hat and bracelets from her brand Hunnii Belishments.
Victor Gamble, 25, Charlotte, North Carolina
“It’s creativity, it’s a whole mosh pit of people from different places, different mindsets, coming together for the same vibes.”
Gamble wore a white sweater, white sweatpants and white sneakers on which he allowed other festival-goers to doodle with blue and green markers. For Gamble, the highlight of the festival was meeting new people and having them sign his hoodie.
Ny’Ja Davis, 22, Fresno, California
“I was turning 22 so I wanted to do something different and I’d never seen anything like this before.”
Davis sported a hat and shoes that she covered with teddy bear plushies. She also made a matching purse, but left it in the car, fearing that it would be thrown out by security. Since each accessory took about an hour to make, Davis spent nearly four hours handcrafting all her beloved pieces. She admitted that she loves plushies, and it’s clear that she also has a knack for fashion and accessorizing.
Erin Carter, 22, Burbank, California
Erin Carter is a model and fashionista hailing from Burbank, California. In a rave-inspired outfit designed for comfort, weather consciousness and creativity, Carter incorporated sparkling lights into her furry boots, on which she added tiny ducks and mini stuffed animals for an extra creative flair. With a weather-aware mindset, Carter also added stockings to protect herself from the bitter evening wind and garters for a fun flair. Accessorizing elegantly, Carter succeeded at making a fashionable impression despite a cold California night.
Mia Bacura, 18, Manhattan Beach, California
Pretty in pink, Bacura rounded out her “pink-everything outfit” with baby pink six-inch boots and rose-tinted glasses. Paired with fluffy pink wrist warmers, Bacura intentionally chose her pieces to create a cohesive, colorful matching outfit.