Hot off her “Wizards of Waverly Place” fame and her various albums with her then music group, Selena Gomez & the Scene, a young Selena Gomez took to Twitter to share her excitement about working on a “Spanish record” with fans in 2011. This month, Gomez finally delivered on that promise. It’s something fans have been eagerly awaiting for close to a decade and she did not disappoint.
Gomez dropped her new single, “De Una Vez” plus a romantic music video for the song on Jan. 14th, alerting her 62.4 million Twitter followers by replying to her original tweet from 2011.
“I think it will be worth the wait,” she said in response, adding a playful emoji.
This seems like a perfect segue in her music since she and her family are longtime fans of legendary Mexican-American superstar Selena Quintanilla. According to an article from Teen Vogue, Gomez was named after the iconic Tejano artist and both women are also Texas natives. Given her special connection to Quintanilla, Gomez has since paid tribute to the late artist by mixing her voice with the original singer’s popular hit, “Bidi Bidi Bom Bom” to create a unique collaboration and cover.
Though Gomez has produced a few Spanish versions of her popular English tracks such as “As A Year Without Rain” and “Who Says” over the course of her music career, this marks her first original song entirely sung in Spanish. Stepping into her Latinx heritage, Gomez has also been promoting the song on Twitter with Spanish tweets and has expressed that this is a path she has been wanting to explore in her music for a long time.
“De Una Vez” or “at once,” is a heartfelt anthem about personal growth and healing from the past — a love song about accepting and loving oneself. Produced by Tania Verduzco and Adrián Pérez, the music video already has over 56 million streams on YouTube.
The video opens with images of pink crystals forming and expanding before the camera zooms out to reveal that these crystals belong to a heart pendant sewn into the bodice of Gomez’s floral dress. This emblem is a “sacred” heart, also known as a “milagro” (meaning “miracle”) heart and is a prominent religious charm used in Mexican folk art, according to an article from Zinnia Folk Arts. The article also states that milagro hearts are believed to bring good fortune and protection and are often pinned to sacred objects or beings. Gomez’s choice to not simply carry the heart, but rather pin it to the front of her dress demonstrates the devotion and faith she holds toward herself.
Next, the cracks on Gomez’s milagro heart seal themselves shut and the emblem glows as she begins to sing, rising from a bed surrounded by plants to explore a house full of ethereal visuals. Each room of the house alludes to a different phase of the singer’s evolution. Throughout the video, Gomez controls her environment, including scenes where she sets fire to an old polaroid picture and turns out a set of lamps with her hands. Even as the roof of the house collapses and objects float away in a boisterous storm above her, she stays grounded within herself.
In the final shot of the video, Gomez stands tall and the camera again focuses on the milagro heart as it ignites and cocoons itself in a golden covering — a symbolic representation of her healing and rebirth. Gomez weaves her own kind of magic in this mystical atmosphere and her confidence shines just as brightly as the milagro heart pinned to her chest, demonstrating that she is a source light in her own life.
The music video ends with one final message: “Baila Conmigo.” This hinted at the title of Selena Gomez’s second Spanish music collaboration with artist, Rauw Alejandro that released on Jan. 31. The upbeat track and its music video feature Gomez and Alejandro setting off a kind of dancing chain reaction among a community that further generates the idea that Gomez is sparking her own kind of artistic revolution.
Fans can expect that this Spanish bop won’t be Gomez’s last. According to an article from Billboard, “De Una Vez” and “Baila Conmigo” are just two songs from Gomez’s first ever all-Spanish EP, “Revelación,” which is set to release on Mar. 12.
Like many of the songs from her “Rare” album from 2020, Gomez’s latest rhythmic melodies are soothing, yet empowering as she sheds her past, undergoing a journey that is similar to the current trajectory of her multifaceted career. Since first opening up to the public about being diagnosed with lupus in a 2015 Billboard article, Gomez is back from her break from the spotlight and has been reinventing herself and her role in the entertainment industry over the past year.
This includes “Selena + Chef,” an HBO Max series where Gomez whips up recipes in her kitchen, learning from professional chefs over video chat from home. After gaining popularity last fall, Season 2 of the cooking show was recently released on the streaming platform, so fans can expect more episodes of the star stirring up delicious hijinks. Since its initial release last summer, the home cooking series has also raised over $360,000 for 23 non-profit organizations, according to PEOPLE.
But that’s not the only screen fans can expect to see Gomez on. The star will also be acting alongside Vanessa Aspillaga, Steve Martin, and Martin Short in an upcoming Hulu original series entitled, “The Only Murders in the Building.” According to Hulu, there is no set release date for the 2021 show, but the comedy will center around three strangers who are obsessed with true crime and must band together to solve a murder in their NYC apartment building.
Outside of arts and entertainment, Gomez is also making waves in the beauty industry. Last Sept., Gomez launched Rare Beauty, her fresh and minimalistic cosmetics line with Sephora. The makeup products cater to over 30 skin tones and are 100% vegan and animal cruelty free. Each year, 1% of the profits go to the Rare Impact Fund to support mental health resources in underserved communities. This month, the brand released the new “Stay Vulnerable Collection” — a nod to Gomez’s 2020 song, “Vulnerable.” According to Rare Beauty’s Instagram, Gomez even sports some of her products in the “De Una Vez” music video as well as on episodes of “Selena + Chef.”
The future is looking bright for Gomez as she cements her creative presence in various pockets of the industry, making her voice as an artist, philanthropist and Latina known.