Eduardo Salinas-Garcia’s ‘Eduardonut’ regularly sells out of his expressive milk carton pop-art designs. What could explain the high demand for such light-hearted art during such trying times?
Eduardo Salinas-Garcia is a twenty-year old artist from South-Central LA… He owns Eduardo-nut!!!! What that is is an online store….
I started a painting hobby during quarantine. I started late September, early October.
You DM Eduardo… tell him what you want him to paint… and he paints it on a canvas… and mails it to you….
As an artist, I thought painting would be kind of cool to branch out to, so now I paint every day.
At Eduardo-nut! he also sells clothing.. With his designs painting on them… Usually bright colors and animated pop art… Eduardo hopes this helps to fight the gd awful pandemic blues…!
The vibes, when the pandemic started, was very like, I know we’re going through a really bad time, but it wouldn’t hurt to see some positive creativity around.
His most popular image is a milk carton… on its side… with an “Oh-no!” face on it…
The milk was kind of ironic because I’m lactose intolerant.
And spilled milk.. with bright colors… Eduardo says… is symbolic for.. “We’ll get through this....”
I feel like art in general could help throughout your day. Kinda like “Oh I’m looking at this hoodie right now and it’s giving me some positive vibes.”
He describes his clothing art as “Kawaii”. That means ‘lovely’, ‘loveable’, ‘adorable” or ‘cute’ in Japanese…
The clothing gives you the Kawaii vibes or like a very happy vibe.
Especially welcome during these tough times of Covid… Dr. Lars Perner is an expert in consumer habits.. He teaches at USC’s Marshall school of business... He says.. People might buy “happy art” now… as a kind of compensation for what we’re all going through…
Maybe it’s a little bit of an uplift for you and it would seem a bit dreary here with COVID and being isolated. And it’s sort of an indulgence that can give you a little bit of an uplift. It could be a small indulgence that people are allowing themselves.
Perner adds we use clothing to express ourselves and possibly attract others… He says that working on Zoom… gives you a chance to change what you would normally wear… to try new things… maybe brighter colors?!? And on Zoom.. the most important piece of clothing is the top…. Which just happens to be what sells best.. at Eduardo-nut!
I mean, the strawberry one creates the most conversations.
Eduardo Salinas-Garcia says people use his art to connect with others.
Kinda like my friend told me that, so the almond milk and strawberry milk have this very sad look on them because they’re on the floor and their spilled, and a coworker noticed it and the coworker goes like, oh, that’s me. I guess it’s the small conversations, as I said earlier, and make people relate to the milk cartons.
People often identify with the spunky characteristics of Eduardo’s art, and use that as a stepping stone to relate to others.
Basically, the milk cartons have their own little personalities. They tell me like, oh, ‘I really like this strawberry milk carton because as hoops, like I really like hoops’ or ‘I like these big eyelashes’.
And people tell me, like how some of the milk cartons reflect on them or kind of like the personalities to match. And I’ve tried to make each milk carton with a different personality, different traits, and people can react differently to each one and compare themselves to that.