USC

LA Memorial Coliseum chosen as Springfest 2020 venue

To accommodate a larger show, Springfest 2020 moves from usual McCarthy Quad venue

The annual Springfest concert will move to a bigger stage this year, the USC Concerts Committee announced on social media Monday night.

This year’s concert will take place at the Los Angeles Memorial Coliseum on March 28. The concert was traditionally held on McCarthy Quad.

USC Concerts Committee co-director Leila Kashfi and Chris Begler said that large crowds and big-name artists played a large role in the move to a bigger venue. “We've definitely outgrown our space being on the quad for this event because the caliber of talent is so high,” Kashfi said. “It's just warranted moving to a bigger space that can accommodate all the people that the event draws.”

Concerts Committee has been wanting to make this change for a long time.“It's been at least two or three years that we've been trying to make this happen, so Chris and I are just really happy that we're lucky enough to be the year that actually gets to do it.”

The Coliseum, built-in 1923, has hosted one World Series and two Super Bowls. In 2028, the stadium will become the first site to have hosted the Summer Olympics three times.

The lineup for the show will be released in mid-February or March. In years past, Billboard-charting artists such as Gunna, Diplo, Migos, 2 Chainz and Capital Cities have performed at Springfest. “It’s really the capstone of our year,” Kashfi said. While Begler did not provide any hints about which artists to expect, he said the performers will include an eclectic group of artists.

“Whether you like EDM, rap, or live instrumentation, your needs will be fulfilled,” he said

Similar to previous Springfests, the setup will include a main stage along with areas for sponsors, food trucks and experiential activations.

“From the minute you walk in to the minute the music starts, there's always gonna be something to do,” said Begler.

Concerts Committee is planning on opening the doors to the Coliseum at 3 p.m. with a student talent side stage acting as an opener for the paid artists who will play into the night.

This year, students will be able to purchase guest tickets for non-USC students -- something capacity issues have prevented in the past.

“Now that we have the space to accommodate it, each student will be allowed to purchase two guest tickets for non-USC friends,” Kashfi said.

Begler said that Concerts Committee hopes to provide transportation to the stadium for the attendees, which could look like increased free Lyft hours for students heading to the show. “While nothing is concrete, we're looking for a way to make getting to the Coliseum more accessible than just walking,” he said.

Kashfi said that the committee wants Springfest to become a staple of the USC experience.

“We’re hoping that Springfest is really growing into a signature event for every student that goes to USC,'' she said. “We want it to be a campus-wide movement that has something there for every single student.”

Students have conflicting opinions about the change of venue for the annual event.

“I think the Coliseum can accommodate a lot more people and it will be a lot more fun,” USC junior John Fracisco said. “But I think fewer freshmen will go since it’s no longer on McCarthy Quad which is right there by their dorms.”

Others think Springfest at the Coliseum will draw larger crowds. Jacob Roshkow, a USC sophomore, applauded the change.

“I went to Springfest last year because I lived in New North and it was right on the quad so it was convenient,” Roshkow said. “But I actually think moving it to the Coliseum is a great idea because it’s right by campus and there is so much more space! I think more people will go.”