Super Bowl LIV is ready to take place this Sunday in Miami, Florida. The Kansas City Chiefs will take on the San Francisco 49ers at the Hard Rock Stadium to determine the champion of the 2019-2020 NFL season.
The game won’t be the only element that will generate hype among fans. Latinx artists will also take the main stage before and during the game. The pregame show will feature a performance from Pitbull, known by music aficionados as “Mr. 305” or “Mr. Worldwide”. As a native of Miami, the rapper will be the perfect complement to the star-studded event. He will be joining the lineup of other artists that will also perform in the pregame, including Dan+Shay, DJ Khaled, and Yolanda Adams.
All eyes are on the halftime show as Shakira and Jennifer Lopez plan to take the stage after the 2nd quarter ends. The NFL confirmed the presence of both artists last year on September 26. Preparations for the halftime show began in partnership with Jay-Z’s entertainment agency ROC Nation.
“You can’t go to a city, put up a show down, and leave," Jay-Z told a group of NFL officials in a group meeting posted on YouTube before the announcements for the halftime show. “At least speak to the community.”
The addition of Shakira and J. Lo demonstrates the consideration the NFL took in planning out the game’s spectacle. Miami is the home to a large population of Hispanics. According to the Census Bureau, Hispanics make up 70% of the metropolitan’s population of about 400,000 people.
In the “Capital of Latin America”, both Latina artists will appeal to multiple audiences. Originating from Colombia, Shakira has had hits, which have charted in multiple countries. She has been a sensation on the global stage, especially with her presence at the 2006, 2010, and 2014 FIFA World Cup. Jennifer Lopez is also a major worldwide star. She has wowed music listeners with a variety of songs based upon her Latin roots. Her acting career made her a household name, especially after her portrayal of Tejano singer Selena Quintanilla in “Selena”.
Both artists have shared what they hope to accomplish during their performances. “At the end of the day, it’s about making a statement about love and unity,” J. Lo commented. However, both artists have provided limited details about their upcoming performance. “Don’t spoil the surprise," Shakira told J. Lo as they promoted the event.
During a press conference, both female singers kept their word about not giving away too many details. However, they acknowledged the possibility of honoring the late Kobe Bryant, the former LA Lakers basketball player who passed away in a helicopter crash along with eight others last Sunday. “I think we’ll all be remembering Kobe on Sunday," stated Shakira. "And we’ll be celebrating life and celebrating diversity in this country. I’m sure he’ll be very proud to see the message that we’re going to try to convey onstage.”
Both promised to promote a show of diversity. Over the years, the NFL has recognized the importance of celebrating different cultures. In 2019, the football league celebrated Hispanic Heritage Month by recognizing the support of Latino fans. In 2017, players from the Chiefs team celebrated this month by participating in an art workshop alongside young artists. In 2016, the 49ers recognized former Shayne Skov and the importance of his own Spanish heritage. Both teams share the initiative of the NFL: to include everyone in celebration of their football games.
The world awaits as the time to Super Bowl LIV dwindles down. Eyes are on the game and the halftime show. What songs will Shakira and J. Lo perform? Will we see a medley that includes hits like “Hips Don’t Lie” or “Jenny from the Block”? Or will they perform some of their more recent hits?
Super Bowl LIV will air on FOX at 3:30 PST.