During my first weeks as a producer, I had a little trouble writing copy that was conversational. I would always have to take a step back and think, how would I tell this story to my family and friends? As I produced more shows each week and learned from the news teams on other days, I got more comfortable writing scripts that sounded casual and conversational for a college student audience.

For our newscast this week, one story that was really copy heavy was the expulsion of a Stanford University student tied to the college admission bribery scheme. For this type of story that broke Monday morning, we didn't get to rely on any compelling video or photos. Instead, our news team had to work from the ground up to cover this story.

With a lot of copy, graphics may be helpful for viewers to understand our story. Our reporter Madeline Ottilie worked with our executive producer, Chris Cheshire, to find the best ways to tell this story that had no visuals.  To report this in the most compelling way possible, we used graphics that included university statements, documents, and even website screenshots that matched the copy. Ultimately, both the script and visuals flowed smoothly.

Not only are the writing and graphics crucial to a newscast, but also how that story is delivered.  Madeline did a great job reporting her segment and kept her delivery conversational despite the technical difficulties that occurred in the control room.

This week taught me that the words our audience hears are just as important as the visuals they see. As we approach our final shows of Annenberg TV News this semester, my teammates and I will work harder to make our news stories more conversational and digestible for our audience. If we can't keep our audience engaged, then what is the point?