But even if the copy is accurate and the tone is appropriate, it must be delivered in a timely manner. Otherwise, viewers may lose interest. If the copy makes the anchors sound like they are rambling, it may confuse the audience. It’s important to be clear and concise. One strategy that helps me is to think of different ways to make the copy more concise without losing its meaning. This keeps the copy straightforward, filtering out anything extraneous. Another strategy is reading the copy out loud. If it can’t be read by the writer aloud, then the anchor shouldn’t be expected to read it aloud. Overall, clear and concise copy not only makes it easier on the anchors, but it also makes it easier for the audience to understand the story.
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