When Ariana Grande launched her "Sweetner" tour on Monday, fans were met with an unexpected booth encouraging them to register to vote.
Grande has teamed up with Head Count, an organization that works with artists to stage voter registration drives at concerts, to provide a convenient place for her fans to register to vote. The non-partisan group has worked with many artists, such as JAY-Z, Dave Matthews Band, and the Dixie Chicks, to register about 500,000 voters since 2004.
Some believe celebrity influence is effective and that voter registration booths at concerts are a great way to help people join the process of democracy.
"Artists right now are saying we need to stand for something," Michael Kaminsky, adjunct professor of music industry at the University of Southern California, said in an interview. "They aren't pushing any political agenda, they're just trying to get kids to engage in the system. Ariana Grande is simply saying 'get out and vote,'."
Although the booth is meant to provide young people easier access to voter registration, others believe this method is not the most convenient way to register new voters.
Savannah Bhojwani, a junior public relations major, said in an interview, "I am a fan of Ariana Grande, but I don't know if it's a bulletproof idea. People could show up with their friends or under the influence and it maybe wouldn't be as easy of a process."
As for others, they believe this introduction of politics in a more casual setting will have a greater impact on young people's involvement in voting. Grande's fans have already started sharing their support on Twitter.
"Being able to register the youth to vote at every show is something that's really going to have such an incredible impact," Twitter user @AnnaSaraa said in a tweet.
Ariana Grande kicked off the voter registration effort with the hashtag #thankunextgen, a reference to her one of her top performing songs, "thank u, next".
Grande will perform in Los Angeles on May 6 and 7 at the Staples Center.