After Taylor Swift's endorsement of the Democratic Party on October 7th in Tennessee, the popular singer sparked a political movement among her fans. 231,000 people between the ages of 18 and 29 have registered within the past two days, according to a poll by Vote.org.
"She was apolitical for so long, and she finally just came out via social media," says USC student Tyson Hicks.
Taylor Swift wrote in the October 7th Instagram post, "So many intelligent, thoughtful, self-possessed people have turned 18 in the past two years and now have the right and privilege to make their vote count."
Swift said she would vote for Democratic Phil Bredesen for Senate and Jim Cooper for House of Representatives.
The Instagram post had 2,048,012 likes at the time this article was published.
Many USC students follow her, and they say that celebrities have major influence on their generation.
"It's kind of the only way to reach our generation nowadays," said USC psychology student Jasmin Serrano. "I do believe it's positive because I see it all over my Instagram from all my celebrities and I personally do not follow any politician."
Serrano said that she has also noticed her favorite baseball players Matt Kemp and Andre Ethier speaking out on the midterm election. However, others don't believe in the sincerity or lasting power of celebrities' political messages.
"I don't have any kind of faith in a celebrity or an actor having any sort of education," said USC student Fedja Celebic. He doesn't think they understand what is "best for our country."
As the co-director of the Vote SC initiative, Alec Vandenberg said that he is worried that this kind of celebrity effect might discourage students' engagement in some instances if students follow the lead and don't do their further research.
"I think celebrities are very important as an entry point to gain people, at least engage on the issues and telling people to get more educated and research more," Vandenberg said. "I hope that's not end-all and be-all."
He suggested students go to Vote SC events to ask questions related to their voting difficulties. "We truly understand that voting is an overwhelming process," Vandenberg said. "So you want to have this peer-to-peer interaction with us to get to the finish line."
USC Journalism Professor Mary Murphy said one of the reasons why people are willing to take celebrities' suggestions is that political candidates' messages are confusing for many people. However, Swift's words are very easy to understand for her followers.
"If you follow her and believe her, you are going to vote for who she says," Murphy said.