For the second to last week of broadcasts, we chose the California legalization of marijuana as the topic for See it Live. We chose the topic because our air date was 4/20, which colloquially is a "holiday" for the cannabis industry. We explored the legal effects of the recreational drug in addition to health concerns and the possible economic benefits. We had our reporter, Alex Salvi, ask students on campus what they thought the origins of the "holiday" were. This was our only attempt in the broadcast to reach out to students. I think one of See it Live's greatest strengths is the ability to tell one story from multiple angles. This creates a great opportunity for audience engagement, whether it is person-on-the-street interviews or social media reactions from around campus. For this 4/20 show, we incorporated legislation and health effects. We talked to the media center's public relations desk to see how 4/20 was trending on social media across the country. Our live shot reporter, Gaby Vidal, went to a local medical marijuana dispensary to show how popular the festivities were at one of several public parties throughout the city. I always think we should be engaging our audience, and for other topics, I would like to get more of a campus perspective. I felt that a lot of the information we conveyed in the broadcast was from a very broad scope. See it Live works much better when we engage our audience more. I think we can do more of that in the last show.
For future broadcasts, I would want my live reporter to tweet out from the field to show what the scene is like. Our reporter was at the dispensary for about 45 minutes before we were live. A lot can happen in those 45 minutes, and it may be an event or information that will not repeat itself at 6pm. A live shot can only show so much of what is going on; it would be great to tease information on social media before the broadcast. Not every aspect of a story works well for a live shot, but as producers, we must try to make our story relevant when we are live, even if the event is earlier in the day. Live tweeting throughout the day adds that extra component to keep the story relevant when we are on air at 6pm.