It's finally a relaxing Friday night or weekend. You don't have any plans so you decide to open up your laptop and see what show catches your eye. The process of choosing a show or film begins, but before that…where do you even start?
Netflix, Hulu, Amazon? Even Spotify has videos and channels you can browse through. The arms race, for the best original content may just get a bit more intense. Choosing what to watch during binge sessions might get that much harder.
Apple will add onto the list of original streaming services to compete with Netflix and Hulu by entering the Hollywood realm. Listed as the most valuable company in the world, this move could expand their impact even further as iPhones and other Apple product's sales decline.
The company would distribute their own content through Apple Music. Jimmy Iovine, Apple Music's top executive affirmed the streaming service's plans to expand their offerings.
"We're going to do whatever hits popular culture smack on the nose. We're going to try," he said at the Television Critics Association's press tour, the "Hollywood Reporter" reports.
This initiative also has the potential to offset other music streaming services who also share their own creative content. Apple Music, who currently has about 20 million subscribers could possibly surpass Spotify, whose following is almost at 50 million with their new endeavors.
Apple Music has already been reeling in different popular visual hits in order to gain a larger following. Apple ordered sixteen episodes of James Corden's hit segment "Carpool Karaoke" that is featured on "The Late Late Show." By starting off their endeavors with an already well-liked series, their reputation beyond their hardware services has the chance to grow more than it ever has.
In fact, Apple Music is already in the works with an originally scripted show called "Vital Signs." It will be a six-episode series about Dr. Dre, who co-founded Beats and is dubbed as one of the most influential rappers of all time. According to the Hollywood Reporter, not many details have been leaked about it except that it will be a semi-autobiographical drama.
While the standard price for a monthly subscription to Apple Music costs $9.99, there haven't been any details released as to if the new content would increase the price of the service.
Apple Music plans to release more details about the content and the further advancement of their platform by the end of 2017.