Apple Inc. unveiled its highly anticipated iPhone 7 on Wednesday, confirming rumors of the end of the headphone jack and announcing water-resistant capabilities and dual cameras for higher-quality photos.
More than an hour into the event, Phil Schiller, senior vice president of worldwide marketing, took the stage to discuss the event's hot topic: the new iPhone. While he said Apple is doing away with the traditional headphone jack, he also announced that the new phone will come with a headphone adapter and new EarPods that plug into the phone's Lightning outlet, which has been traditionally used to charge the phone.
"When you have a big vision of how the audio experience can be, we want to get there as fast as we can," said Schiller, as quoted on Tech Crunch. "Our smartphones are packed. We want bigger displays … and it's all fighting for space."
The event segued into the introduction of AirPods, Apple's new wireless headphones, which will ship in late October for $159, said Schiller.
The iPhone 7 will have about two hours more battery life than the 6S, providing the longest iPhone battery life to date. It will have a new touch-sensitive home button, a dual camera for higher-quality photos, doubled storage space and improvements to Apple Pay. Apple also introduced a partnership with Nintendo to bring a new game called Super Mario Run to the app store.
September has historically been the tech giant's big month to unveil new products ahead of the holiday shopping rush. This year's Apple Special Event, held at San Francisco's Bill Graham Civic Auditorium, had all the fanfare users have come to expect, with appearances from Pharrell, James Corden and Sia. CEO Tim Cook came onstage after appearing in a video with Corden, singing along to "Sweet Home Alabama" to promote the introduction of the late-night talk show host's "Carpool Karaoke" episodes to Apple Music.
The iPhone was the star of Apple's show, but the company also introduced a new Apple Watch Series 2 with swim-proof capabilities — an upgrade from its previous "splash-proof" quality. It also features integrated GPS and Pokemon Go, the virtual reality game that dominated summer gaming. The Apple Watch 2 series will start at $369.
The iPhone 7 will have a starting price of $649 and the iPhone 7 Plus will sell for $769. The phones will be released for preorder on Sept. 9 to be delivered on Sept. 16, and will be available in black, jet black, gold, silver and rose gold.