We are in a digital era of storytelling and news coverage. Today, we find our news on the Internet, and digital communications have taken visualization to a new level. No longer are we only producing a 6 p.m. newscast, we are also publishing web stories, digital videos, and social media posts throughout the day.

But with so many forms of media, how can you tell the same story without repeating yourself?

Each platform has its own unique way of reporting news, and a story on Monday is a great example.

USC Annenberg Media conducted our own survey of students to find out who they plan to vote for in the upcoming California primary. Our political editors Max and Ali fronted the survey, which became a lead story for the 6 p.m. newscast. During the show, both editors appeared on camera with our anchors to talk about what they found; the monitor behind them showed simple statistics to help visualize the numbers.

But earlier in the day, our editors and producers also published a web story of the survey on Annenberg Media's website, reporting it completely with data visualizations. The percentages of each candidate's popularity were visibly evident and were shown with interactive pie charts and bar graphs.

Today, some people still prefer the traditional broadcast style, with anchors telling the story; some other people like to interact with content and click on graphics to find out information themselves. The survey story accommodated both, allowing people to learn about the news in two distinctive ways. That is how storytelling on TV and the web can be so different but unique at the same time.

Time on the air is always limited, and producers always have to struggle to keep or float certain stories. Sometimes, interviews with professionals and students can be very compelling, but due to a limited amount of time, we can only cut 20 seconds of those to go on the air. What a pity, we may think. But the web is different; there are no limits to how long you can write a story, so besides the original web pieces, we can also further develop some broadcast stories that don't make it on the air on our websites, and tease to it during the newscast.

More and more journalists have found themselves working on multiple platforms, merging media to tell stories in different ways. But always keep in mind that our goal is to enhance storytelling, using the advantages of each platform.