The celebrity athletic line is trending. Not only do people want to look their favorite celebrities, they also want to sweat like them. While Kate Hudson and her Fabletics line reign supreme, leave it to Queen Bey to disrupt the market with a line of her own.
The brand, which boasts the slogan: "Find your park," is named after the two most beloved things in Queen Bey's life: a sentimental park in her hometown of Houston and daughter Blue Ivy, the true gem of the Carter Family legacy. Combining the two not only constitutes for a depthful meaning behind the collection, but we're able to recognize these symbols as her true safe havens. The 200-piece collection includes a selection of cool legwear with styles categorized by the letters "I," "V" and "Y" (IVY), sport bras, tanks, tees, bodysuits and all kinds of streetwear ranging from sweats, zip-ups and coats. The collection is a mix of sporty-casual attire with basketball trim inspired tees, tanks and bodysuits, to 80's inspired workout clothes including the honeycomb, mesh bomber jackets, oversized crops, sweaters and the futuristic, neoprene zip-up onesie. The line also features Lulu Lemon- inspired legwear with an "IVY PARK" twist. Most of the pieces feature the "IVY PARK" trim along with an array of logo sport bras and tees and, for the most part, the color scheme is a cool black and white, with vivid pops of cobalt, red, greys and pastel tones.
The collection sizes run from XXS to XL in the spirit of the brand's mission to be a line for "everybody and every body shape," according to the collection press release and will be feature new looks and design each season. Whether you're Twiggy chic or a bootylicious babe, all types of women can own IVY PARK.
But the best part is that the prices won't break your bank account. Most of the pieces from the collection such as the range between $75 to $90. Let's be real, you can pretty much justify buying anything under $100 dollars.
Will the streets be flooded with all things IVY PARK in the upcoming weeks? That, we are not certain, but it will be interesting to see if the collection urges Kate Hudson's activewear line to step it up.
Reach Contributor Morgan Evans here.