Founder of Silver Lining Bikinis and USC senior Clare Collins will debut her complete spring line Sunday in the Fashion Industry Association Fashion Show held in the Ronald Tutor Campus Center ballroom.
The swimwear line includes monokinis and two-piece sets, and each swimsuit comes complete with… you guessed it… silver lining.
"We chose silver lining for the inside of each suit," says Collins, "so that when women wear the suits, it will be close to their hearts." The design choice and company name is symbolic of Collins' conscious positive outlook on life.
Collins will graduate from USC in May with a bachelor's degree in business. She says that although it has been challenging, at times, launching a business while being a full-time college student, the resources at USC have been instrumental to her success.
One benefit, Collins says, is that her target market is all around here. "And I have all these resources at my disposal," she says. In one example, Collins reached out to the USC Roski School of Art and Design for help with laser cutting elements to increase brand awareness for her line.
"It was the coolest thing ever to be able to learn a completely new trade," Collins says.
While this is Collins' first business venture, she has been creating swimwear with her sister since early in her high school career. Collins went to an all-girls' school where one nun in particular encouraged simple projects from established patterns, like creating pin cushions, in sewing class. Collins had other ideas, and started right in with her swimwear designs.
The rest is history.
And now that Collins will be graduating, she'll be free to focus all of her time and energy on Silver Lining Bikinis. No nuns included.
Each purchase of a swimsuit from Silver Lining Bikinis also comes with a unique inspirational quote. "You have to buy one to check that out," says Collins. "It's a really fun secret addition."
Doors open for USC's FIA Fashion Show at 6:15 p.m. Sunday, and the show starts at 7:00 p.m.