It's safe to say that when it comes to fashion and entertainment, everywhere you turn – Kendall and Kylie Jenner are there. The youngest of the Kardashian-Jenner klan have successfully branded themselves as separate entities from their famous older sisters.
Baby sis Kylie, recently turned her public lip controversy into a gold mine with the creation of the Kylie Cosmetics "Lip Kit," while super-model sibling Kendall remains in high demand for the Fashion Week runways.
But, as Fashion Week madness begins, the sisters celebrated the launch of their Spring 2016 Kendall + Kylie Collection.
The trendy TriBeCa launch event took place on Monday with both Kylie and Kendall in attendance. The sisters were garbed in head to toe looks from the collection – Kylie wore a grey, thigh-high slit dress while her sister donned a fitted, black jumpsuit with a plunge, mesh slit down the front.
The Spring 2016 collection is composed of silk halter tops, chic jumpsuits, elaborately patterned and solid-colored two piece sets, along with an assorted selection of edgy high heels and flat wear. The Jenners are approaching their Spring 2016 collection in a different way, promoting the line as a lifestyle brand as well as a clothing line. This collection is more sophisticated and appears to be of significantly better quality compared to their former PacSun line, which at a lower price point, included cheaper, lower quality, teenage inspired looks.
The new and improved Kendall + Kylie Collection not only has a more "all grown up," mature aesthetic, the line will be sold at high-end retailers such as Bloomingdales, Nordstrom, and Saks. With the new store locations, the line is bound to attract the older, more sophisticated shopper, but with a new mature look comes new mature prices.
If we're looking at the Jenner fashion line in terms of the Olsen twins, the Jenner's PacSun line is like Mary-Kate and Ashley for Wal-Mart and their Kendall + Kylie Collection is like Elizabeth and James.
The prices for the K+K Collection start at around $80 and range to about $200 compared to their PacSun line of clothing where the highest priced item was about $80. So, it all comes down to whether or not shoppers want to spend $139 dollars on the Kendall + Kylie 'Abi' heel high as opposed to a spending the same amount on a more established brand. But then again, Kendall + Kylie name is arguably what the buyer ends up paying for.
If the sisters are planning to follow in suit of the Olsen's fashion empire, then it may be safe to assume that there will soon be a more "upscale" The-Row-type fashion coming from the Jenners in the near future.
One thing's for sure, the youngest members of the Kardashian fam have officially one-upped their older half sisters whose Sears Kardashian Kollection line silently slipped away from the scene and was discontinued in 2015.
It's only the beginning of the year and it's clear the Jenners are just getting started. Everybody wants a piece of Kendall and Kylie and whether its lipstick or clothes, girls can now be just like Kendall and Kylie. It will be interesting to see how well their collection does and whether or not their empire will continue to grow…which it probably will.
Reach Staff Reporter Morgan Evans here.